But then it all went uphill?

That would have been nice! But, it was not easy, of course. The first few weeks went really quite well, but after that not much happened on one. This of course has very puzzled us. Interestingly, the picture for all categories was similar. Both the baby clothes than clothes for girls and boys showed a relapse. After a lengthy analysis, we found that our home was not good enough and also the product pages, where we show the individual products that were not yet optimal. We then make our website from scratch and show there now more beautiful pictures of children in beautiful Colorful child fashion and also the product pages, we then further optimized. And indeed, since the end of June 2012, is steadily uphill.

How satisfied are you now looking back over the first year?

Even if we did not get it right, we’re very satisfied. Sell ​​baby and children’s fashion is really much fun. Not only because the products are often so funny and cute are ( try to imagine:. You pack in February sweet summer dress made of what makes a just happy ), but also because the interaction with the customers is very pleasant. We must coordinate our regularly with customers on deliveries or returns, and we noticed here is that the customers themselves have also always had a good mood, even if something went wrong on our site. Perhaps it is that our names. Even the notary has said in its founding, that the name has made its staff on the day cheerfully.

Can you already tell how it will go with Frohtag.de?

We have the last months again properly invested in new brands. We believe that brands such as Claesen ‘s, Mini Rodini and return our customers will like. These are high-quality children’s fashion labels that are successful years already, but are still relatively few ready-made in Germany. Starting next winter we will also offer children’s fashion from Scotch & Soda from Amsterdam in our web shop. We have also put a lot of energy in our children’s fashion blog and our newsletter. Herewith, our customers can better stay up to date on new products, collections, labels and actions.

How did you then come up with the idea of ​​children’s fashion from Holland and Scandinavia via a web shop to offer?

I had noticed that I have often great brands that I knew from the Netherlands, such as Kik * Kid and Little Label, could not find in Germany, not even on the internet. After a little research, we then noticed that the children’s fashion from Denmark and Sweden, even from well-known brands such as Katvig and Urban Elk only limited on the Web were available. Then came to me already quick question, what if I…?

What is the name Frohtag created?

Once the concept for the Web Store stood the difficult task of ours, to give baby ‘ name came from. Believe me, we have pondered about it much. Not only must the name of beautiful and easy to be noticeable, the name must still be available, especially as an Internet address. After many failed attempts evening called my husband at once: Frohtag! And as we have seen then, that www.frohtag.de was still free, we have the address registers directly.

And, everything went well from the beginning?

Hahaha, that’s a good question! Honestly, no. The first customers who have ordered through our site have not had the best experience. Especially because we had not yet had quite durchblickt the shop system. Fortunately, the customers were very understanding when we explained that we were still at the very beginning.

The customers were then already surprised when we said that was Frohtag as children’s fashion webshop only a few weeks old. Supposedly, the website from the beginning has made a professional impression.

Frohtag celebrates on 20 March its first Birthday. So, time for a nice conversation with the founder Joy Hoenke.

Love Joy, first time congratulations on the 1′s birthday Frohtag.de! Can you still remember well what it was a year ago?

Thank you! Yes, of course I remember it. So proud, I was uploading the first products on the page www.frohtag.de and then shortly thereafter went live. With a small assortment children’s fashion from the Netherlands and Denmark (with, among others, the brands 4funkyflavours, Molo Kids, Cakewalk and Katvig) we started from the beginning of spring.

Full of excitement, I then waited for our first customers. It was very fond of that right at the beginning have shopped with us many friends. This was very much appreciated. For days I ‘ve checked if there is an order on our website came in… and then, in fact, at 2s April, we processed our first ‘ foreign ‘ order. I can still remember very well how great the sense of achievement was, according to many exciting and exhausting months of preparation. More about it you could read on

How Glad tags first birthday celebrated?